ABOUT ME
My expertise in mental coaching spans three dynamic fields: elite sports, organizations and the performing arts.
I design personalized programs that integrate powerful mental training techniques.
By focusing on mental resilience, optimism, emotional regulation, and mindset optimization, I ensure that your well-being, personal growth and enjoyment remain at the core of every step of your strategy.
My mission is simple yet powerful: to empower you with the mental skills and strategies necessary to unlock and sustain your full potential.
Ready to develop a growth mindset?
I understand the unique challenges of striving for excellence.
Whether you’re an executive manager or an elite athlete preparing for a major competition or an Olympic selection, these experiences demand not only skill but also immense mental strength and resilience.
Even the most driven individuals can face overwhelming workloads, periods of low motivation, or the pressure of high-stakes environments.
I’m here to help you develop a positive, growth mindset that empowers you to overcome them and move forward.
How I work
My approach to helping you navigate challenges and achieve your goals combines the best insights from Sport psychology and Positive psychology.
I combine a balance of evidence-based research on mental abilities with what matters most to you, and practical techniques that work in real-life scenarios.
Drawing on frameworks like continuous improvement and self-efficacy, I support you in strengthening your resilience and stress resistance.
At the heart of my work is a commitment to benevolence—acting with kindness, respect, and care for your well-being.
By keeping the human element at the center, I ensure that every step of your journey is guided by ethical values, genuine support and unconditional understanding.
Mental preparation is the key to optimal performance.
With cutting-edge techniques, it is now possible to effectively strengthen mental resilience and emotional stability, paving the way for unwavering self-confidence.
Born in Geneva and a Swiss citizen, I speak English and Italian fluently. French is my mother tongue.
I am a black belt in risotto and parmigiana. Nature and open water are my sources of renewal.
Portrait by Jacques Wullschleger
Schedule Your first Coaching Session
“Personal growth is not a matter of learning new information
but of unlearning old limits.”
Alan Cohen – Autor
KEY EXPERIENCES
Organizations
Before launching my independent practice in 2011 called Elite Swiss Coach, I spent a decade in the private sector, including key roles in the music industry with Sony Music A.G and the Montreux Jazz Festival.
From 2004 to 2012, I contributed to international humanitarian action by working on global initiatives with the International Committee of the Red Cross (ICRC) and the International Federation of Red Cross and Red Crescent Societies (IFRC) in Geneva.
Since 2016, I have been delivering specialized, top-down performance optimization training and coaching for UBS Switzerland in Geneva, the renowned financial institution. My work spans all hierarchical levels, from Head of Region to Client Advisors, ensuring culture alignment and peak performance across the department. This collaboration has taken place over multiple cycles, covering the periods 2016–2019, 2021–2024, and continuing into 2025.
In 2021, I led the dynamic “All Bar None” co-development group, bringing together six talented UBS Switzerland female collaborators as part of the “Diversity and Inclusion” initiative active across swiss regions.
As part of my university degree in Positive Psychology, I conducted a research project in two organizations from 2022 to 2023 titled “Job satisfaction: what contributions from psychological capital?”
Since 2023, I have been delivering coordinated training to a management team of 5 collaborators for the public services of the State of Vaud, in Lausanne, focusing on developing their Positive Psychological resources to enhance workplace satisfaction.
SPORTS
As a certified swimming instructor, I have 18 years of experience in teaching children from 4 to 12 years old. I ran my own swimming school in Geneva called “Valérie-natation” until 2023.
In 2013, I was honored to contribute to the Olympic Museum of Lausanne’s iconic “Olympic Spirit” permanent exhibition. I designed a unique relaxation exercise, inviting visitors to pause and recharge.
From 2012 to 2014, I was responsible for the mental coaching of young high-level athletes at the Lausanne Sports Study Center (CSEL).
In 2017, I created and facilitated a visualization training workshop at Espace Santé Bellevue in Geneva.
I have supported Olympic athletes in swimming, athletics, and sailing for London 2012, Rio 2016, and Tokyo 2020.
From 2013 to 2023, I delivered “Psyché” training to J+S coaches for the Swiss Aquatics Federation at the Swiss Federal School of Sport (Magglingen).
Since 2013, I have been working as private mental coach in football, supporting players and goalkeepers from junior levels to the professional ranks. My experience includes athletes from Swiss clubs such as Lausanne-Sports, Servette FC, Servette FC Chênois Féminin, Winterthur FC, FC Nyon, and Neuchâtel-Xamax, among others. I have also worked with Swiss players and referees competing at the European and international levels.
Since 2018, I have been responsible for the “AquaPerfect” training courses for Swimsports Federation trainers, delivering advanced workshops in Geneva, Zürich, and Lugano.
In 2025, I delivered specialized courses for the Swiss Football Association (ASF) as part of the Talent Manager training program.
Public Speaking
In my interactive keynotes for Mirabaud (2019), Swiss Luxury Hotels in Montreux(2019), SARA, the Swiss Association of Relocation Agents (2021) and Bacardi in Geneva (2019 & 2024), I engage audiences with powerful insights and practical tools, focusing on pressure management and renforcing efficiency.
In 2013 and 2016, at the Espace Santé Bellevue in Geneva, I delivered talks on the crucial role of emotional regulation in optimizing performance and well-being.
In 2018, at the International Congress of the French Society of Sport Psychology held at the University of Lausanne, I delivered a presentation titled “Strengthening Sport-Specific Self-Confidence in Nineteen Young Elite Athletes Aged 11 to 14: A Targeted Intervention.”
In 2024, I was invited by the University of Lille to speak at the Journées du Diplôme en Préparation Mentale du Sportif, where I delivered a keynote titled “Mental Training for Elite Young Athletes: Key Considerations.”
You’ll find more information about me in the FAQS section
Michael Jackson, Dangerous World Tour, June 27, 1991, München. With the Sony Music Swiss managing and marketing team.
Thank you panel of the Olympic Museum in Lausanne.
“The only limit to our realization of tomorrow is our doubts of today.”
Franklin D. Roosevelt
Key Qualifications
| 2023 | Positive Psychology diploma, University of Lausanne (Switzerland). |
| Associate member of the Swiss Positive Psychology Association (SWIPPA). | |
| 2012 | Mental training and Athlete’s Psychology diploma, with mention, University of Lille (France). |
| 2011 | Certified Professional coach, BrieF’R Institute, Geneva. |
| 2009 | Certified Jeunesse+Sport (J+S) Swimming instructor. |
Additional Trainings
| 2020 | Emotional Competences in the Professional Field, by Donald Glowinski, University of Geneva. |
| 2016 | Nutrition & Sport Performance, by Pascal Prévost. Center for Sport & Health. University of Lausanne. |
| 2016 | Tennis Psychology. Swiss Tennis Center. Biel. |
| 2015 | The Art of a Sustainable Success, by Robert Dilts, Paris. |
| 2013 | Young People and Risky behaviours: the role of adults, REPER Association, Freiburg. |
| 2013 | Action Types & Typologies, by Bertrand Théraulaz. Swiss Federal School of Sport, Magglingen. |
Interviews and Media Contributions
FAQs
How long does a typical coaching program last?
Each program is customized to fit individual needs, but most clients achieve significant results within 10 hours of focused coaching. For children and students, shorter, more tailored programs are available to suit their specific goals and schedules.
Can coaching sessions be conducted remotely?
Absolutely! I offer flexible options including in-person or video coaching to accommodate your schedule and preferences.
Is mental coaching only for people facing challenges or struggles?
Absolutely not! Mental coaching is much more than a tool for overcoming obstacles.
It’s a powerful resource for high-performers who aim to elevate their game and refine their mental skills. Whether you’re striving for excellence in sports, business, or the arts, mental coaching helps you harness your full potential and achieve your aspirations.
At its core, mental coaching is about developing a positive mindset that drives growth, resilience, and peak performance. It’s not just about solving problems—it’s about maximising your mental resources, sharpening your focus, and empowering you to thrive under pressure.
How do I know if Arode Andreetto is right for me?
I offer a free initial 20 minute consultation by phone to discuss your goals and determine if my approach aligns with your needs. It's a great opportunity to ask questions and get a feel for my coaching style.
Which sport disciplines do you have experience in?
- Professional sports: football, ice hockey, basketball, volleyball, rugby, equestrian (jumping and eventing) marathon, trail, ultra-trail, free-diving, golf.
- Motor sports: karting, Formula E, Formula 1, LMP3 (endurance), motorcycle.
- Olympic disciplines: athletics, triathlon, sailing, swimming, diving, gymnastics, trampoline, archery, table tennis, tennis, judo, shooting, boxing, cycling, alpine skiing, biathlon, fencing, figure skating, rowing, badminton, handball, canoe kayak.
- Other: military special forces and police.
What about the performing arts?
With an authentic passion for theatre and music, I offer coaching tailored to pre-professional students aiming to gain admission into prestigious international schools.
In the realm of music, my experience spans classical guitar, piano, violin, and singing
What about ethics?
My practice is firmly rooted in established ethical standards. I adhere to:
- The ICF Code of Ethics, which sets the professional and ethical guidelines for coaching.
- The SFPS Charter about interventions in sport psychology.
- The Swiss Olympic Charter, promoting integrity and fair play in sports.
- The Charter of Children’s Rights in Sport, ensuring the protection and rights of young athletes.These principles guide my work, ensuring a foundation of trust, respect, and responsibility in every engagement.
Are the sessions confidential?
Absolutely. As a professional coach, I am committed to maintaining the highest standards of confidentiality. Your name and any information shared during our coaching sessions will never be disclosed without your explicit permission. Confidentiality and discretion are fundamental to our partnership and your right as a client.
What sets Arode Andreetto apart from other mental coaching services?
At the heart of my coaching is a commitment to meaningful, results-driven transformation. With 13 years of hands-on experience, I bring a fresh perspective and a deep understanding of performance at the highest levels.
My methods align with your core values to deliver practical, lasting results. What truly sets me apart is my independent insight and in-the-field knowledge gained from working alongside elite athletes, coaches, top professionals, and performing artists.
My mission is to empower ambitious individuals by enhancing their mental skills, fostering resilience, and finding the perfect harmony between fulfilment and achievement.
With my performance coaching, you’re not just working toward success—you’re redefining what’s possible and reaching even greater heights.
Why did you change your first name from “Valérie” to “Arode”?
Arode is my second first name, and as I embark on this new chapter in my career, I wanted to honour my Sicilian grandfather.
During World War II, my grandfather, a member of the resistance, faced unimaginable trials. Deported in 1943, he managed to escape and continue his fight, only to be arrested again and eventually freed in 1945.
His resilience and fighting spirit resonate deeply within me, and this is this mental strength that I aim to pass on in my guidance.
“Enthusiasm is common. Endurance is rare.”
Angela Duckworth – Psychologist and author